Meet the Founder

"Self-Care is Deeper Than Aesthetics."

Hi! Thank you for being here!

My name is Sadé Cobb, and I’m proud to call Chicago home. I’m a wife and a MOMpreneur of four, and the Founder & CEO of Rep Yo Set® – The Cosmetics Company, a vegan cosmetics and self-care coaching brand created for women and men who believe self-care should be intentional, empowering, and accessible.

I started this company because, like many of you, I value nail care. Over the years, I’ve invested thousands of dollars into self-care—visiting spas, nail salons, hair salons, and wellness centers. While I’ve supported many businesses and enjoyed some great experiences, I noticed something missing in the nail industry: true nail care.

Too often the focus is on aesthetics such as trendy nail shapes, decals, ombrés, and designs, while the actual health and care of our nails are overlooked. Rarely are clients given a nail care regimen to continue at home.

When I lived in Arizona, I spent at least $120 every month on a manicure and pedicure at a local salon, and that didn’t even include their highest package. I’ve also had some disappointing experiences right here in my beautiful home city of Chicago.

These experiences led me to ask an important question:

Who is truly advocating for the health and safety of our nails?

My concern has always been ensuring the safety of our nails and skin while encouraging people to seek services from licensed nail technicians who can properly examine nail and skin health, and even recommend medical attention when necessary.

That’s why one of our core beliefs at Rep Yo Set® is:

“Self-care is deeper than aesthetics.”

My mission is to educate, empower, and embolden women and men to establish and maintain healthy nail care routines, whether that’s at a professional nail salon or in the comfort of their own home.

When you're seeking Cosmetic Justice™, be sure to visit our blog and meet The Honorable Justice. He delivers the fun-formal truth about nail care, self-care, and everything in between.

I’m excited to rep with you on this journey.

And if you haven’t joined The Nail Care Gang yet… what are you waiting for?

We’re just getting started, and there’s so much more in store.

The court is now in session for your self-care.

Explore our vegan nail care essentials and start building the healthy nail routine your set deserves.

Sign up below and Rep Yo Set®.